The ROI puzzle is being solved. There have been some major strides in the effort to track return on investment for meetings. This session will examine these new developments and show clear examples of how meeting planners can measure ROI and plan more effective meetings that add true value to organizations and associations. However, many planners are concerned about the appropriateness of ROI. Some have a fear of ROI. Through a combination of discussion and exercises, participants will learn how to use the ROI Methodology to prove the value of meetings and events.
Sales Heads
Marketing Heads
Event Managers
Channel heads
Identify the reasons for developing the ROI for high-profile, strategic meetings and events
Identify the business drivers for measuring ROI
Prove the effectiveness of your meetings and events
A detailed participant workbook, complete with exercises and exhibits
Proving the Value of Meetings and Events: How and Why to Measure ROI, a Casebook. By Jack J. Phillips, Monica Myhill and James B. McDonough. MPI, Dallas, TX, 2007
These pointers will help convince your boss about the one day workshops. Customize it to meet your organization’s requirements.
Hi (BOSS)
Being able to show the returns on our investments in (Marketing/ HR/ Projects/ Technology) is vital to get the buy-in for future investments and establish credibility.
I came across this workshop on How to Measure ROI in _____________(program name), which is being delivered by the Founders of the ROI Methodology. This workshop will help us measure the business impact of our projects and programs, teach us to convert data to money and determine if our organization is ready for the project.
Most importantly we can show our management where the money that they are spending is going.
I am confident that this workshop will be a great beginning to build a strong process in the organization.
Regards
(YOU)
Connect to An Earlier Participant
Write to Pradeep, Sujit and Andre who participated in the 2 Day Workshop on Measuring ROI. They will be glad to answer any questions that you may have about the ROI Methodology and the workshop.
Bangalore
Pradeep Janardhan
Learning & Development
Samsung India
I came across the 5 day ROI Expert Certification Program, and 1 day ROI Workshops for HR, Marketing, Technology, Projects and Survey Design. I found this very interesting. These workshops are being delivered for the First Time in India by the Founders of the ROI Methodology, Drs. Jack and Patti Phillips from Nov 23rd to 27th, 2009.
I thought you might find this useful. You can click open the website by clicking www.ROIcertification.com
